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When your business has outgrown its structure, you feel it everywhere.

The long hours. The bottlenecks. The constant decision fatigue. It’s not you—it’s the way your business is built.

Your business isn’t broken. But the way it’s built is costing you—your time, your energy, your culture. We help CEOs, founders, and executive teams restructure with clarity, so your business can scale without draining capacity, culture, or cash flow.

CW Intentional Life and Business Design Client Lekeshia Hicks

Lekeshia Hicks

Founder/Consultant/Podcast Host

"Classie has literally saved my sanity and my business. I thought I knew what a business strategist should do—until I started working with her. The depth of her insight, perspective, and strategy completely shifted how I operate. She helped me get organized, structured, and mentally clear, making it easier to scale without the stress. Her ability to see the bigger picture while refining the details has kept me grounded and focused. She should be charging a million dollars—seriously! If you’re ready to scale and need clarity on your  processes, and growth strategy, Classie is the ONLY choice. She’s not just a strategist—she’s a powerhouse who truly cares about your success."

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Cassandra Benning

Co-founder/Studio Owner

"The impact of working with Classie has been unmatched—we refined our mission, aligned our goals, and built a stronger foundation, making decision-making clearer and more intentional. We’ve expanded more than ever before—our engagement grew, our mission became stronger, and we secured new sponsorships, setting us up for long-term success. This experience was more than strategy; it transformed our leadership. If you want real momentum and aligned growth, do it—you won’t regret it!"

CW Intentional Life and Business Design Client Star Jackson

​Star Jackson

Executive Director/Nonprofit/Speaker

"Classie's approach is unlike anything else. Her work is comprehensive—not just for executives, but for the entire team.  As an Executive Director, I needed more than just strategy—I needed a clear, structured plan to rebuild leadership, strengthen team culture, and create long-term sustainability. Classie helped me navigate major challenges left by my predecessor while also transforming how I lead. I’ve gained confidence, improved communication, set healthier boundaries, and built a stronger, more trust-driven team—and for the first time, I feel fully equipped to lead with clarity and intention. If you want real momentum and aligned growth, I highly recommend Classie."

The symptoms look like strategy problems.
But the root is
 
structure.

You’ve hit the milestones. The revenue’s there. The team is in place.


And yet…

  • Revenue grows, but margins shrink.

  • Your team expands, but culture cracks.

  • Decisions pile up, and everything still lands on your desk.

  • Slack pings at midnight. Proposals sit unfinished. Meetings circle the same problems.

Most leaders blame themselves.

But the truth? Every week you delay alignment, you bleed revenue, energy, and trust.

This isn’t about hustle.
It’s about misalignment.

Your current systems were built for the season you’ve already outgrown.

The Right Solution for
the
Season You’re In

From long-term counsel to rapid breakthroughs, we design engagements that meet you exactly where you are—and take you where you need to go.

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Strategic Partnerships

Ongoing counsel for CEOs and leadership teams restructuring for scale, sustainability, and sanity.
Think of it as having a thought partner who sees both your vision and your blind spots, ensuring you don’t just grow—you grow with clarity and balance.

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Project-Based Consulting

Focused solutions for operations, systems, or culture when you need concentrated expertise—without the long-term commitment.
When you’re facing bottlenecks, breakdowns, or stalled momentum, we step in with targeted solutions that reset your foundation and free up your capacity.

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VIP Intensives & Trainings

​Deep-dive clarity and alignment in days, not months—so you can reset, mobilize your team, and move forward fast.
These high-impact sessions are designed for breakthroughs that shift the way you lead, work, and scale.

Business and leadership design that puts humanity back into strategy.

Most consultants hand you 100-page strategy docs that end up in a drawer. We re-design your business architecture at the intersection of:

  • Trauma-informed psychology → so your leadership culture regulates, not suffocates.

  • Corporate strategy → so your operations and revenue models are scalable and profitable.

  • Intentional life design → so your business fuels your life, instead of consuming it.

We don’t slap paint on cracked walls and say the damages are fixed.
We re-draw the blueprint.​

Because scaling isn’t about doing more or trying to outperform broken structure.
It’s about building smarter systems that can fully hold the weight of your vision.

Consider this: Your business systems should regulate, not dysregulate, your leadership.

From Firefighting CEO → Intentional Leader.

  • Decision fatigue. Every choice feels heavy.

  • Team looks busy, but you’re still the bottleneck.

  • Revenue looks good, but peace is thin.

  • Constantly reacting to problems.

  • Scaling feels heavy and fragile.

Ways to Work Together—From Reset to Reinvention

Every leader reaches a crossroads—the moment you realize what got you here won’t get you there. This is where you choose your path forward.

By the time leaders reach us, they’ve usually been trying to 'fix' things with piecemeal solutions— new hires here, a consultant there whose strategies never stuck, another productivity tool that only added more work. And still, the meetings are multiplying but only seem to be breadcrumbing progress while the core issues remain.

Meanwhile, new accounts are coming, expansion on the horizon, partnerships waiting. But instead of momentum, you’re stalling, bottlenecks compound, decisions drag, and corners get cut just to survive the day-to-day. And misalignment at this level doesn’t just slow you down—it compounds. Culture unravels at the seams, leadership fractures, and profits strain.

The truth is: Alignment isn’t one-size-fits-all. That’s why we offer multiple pathways, so you get the right structure, at the right time, for the season you’re in.

Strategic Advisory Partnerships

Ongoing counsel for CEOs and leadership teams restructuring for scale and sustainability.

This is for you if:

  • You’re scaling past $2M+ and can feel the cracks in culture, leadership, or delivery.

  • You’ve tried piecemeal fixes—new hires, new systems—but the same problems keep resurfacing.

  • You’re carrying the weight of every decision and need a trusted thought partner for the next 12–36 months.

 

Outcome: A business that grows without draining capacity, culture, or cash flow.


Timeline: Multi-year growth partner (12–36 months).

Targeted restructuring for operations, systems, or culture.

Project-Based Consulting

This is for you if:

  • One part of the business (ops, team, systems, client delivery) is bottlenecking growth.

  • You’re preparing for a funding round, merger, or major expansion and need outside expertise.

  • You need concentrated clarity and a complete plan in 90 days or less.

 

Outcome: A precise solution that creates momentum where it matters most.


Timeline: Fast-track projects (60–90 days).

Business Service Section

Deep-dive clarity and alignment in days, not months—so you can reset and move forward.

VIP Intensives & Offsites

This is for you if:

  • You’re stuck in decision fatigue and need immediate clarity to move forward.

  • You’re about to make a high-stakes move (launch, pivot, restructuring) and can’t afford delay.

  • You want a reset with an actionable roadmap and implementation support —without a long-term contract.

 

Outcome: Immediate relief, sharp clarity, a tailored action plan and quick implementation.


Timeline: 1–2 immersive days.

Custom sessions to align leadership, communication, and culture.

Executive Workshops & Trainings

This is for you if:

  • You’re leading a team where miscommunication, silos, or burnout are eroding performance.

  • You’re scaling your team and need leadership development that actually equips them—not theory.

  • You want a safe, facilitated space for your team to reset, reconnect, and build capacity for growth.

 

Outcome: A leadership culture that communicates clearly, collaborates effectively, and sustains performance.


Timeline: Half-day to multi-day, tailored to your org’s needs.

Because culture isn’t built in the handbook—it’s built in the room.

Strategic Advisory Sessions

High-impact consults to troubleshoot urgent challenges.

This is for you if:

  • You’re facing a specific, high-stakes decision and need clarity now.

  • You want an external partner to pressure-test your strategy or decision-making in real time.

  • You don’t need a full engagement—you need targeted expertise on-demand.

 

Outcome: Clarity and confidence in your next move, supported by psychological insight and proven business strategy.


Timeline: 90–120 minutes, with immediate takeaways.

One unclear decision today can cost you six months of momentum.

Immersive Retreats & VIP Experiences

Step away from the noise and reset with clarity, structure, and intentional growth.

This is for you if:

  • You’re at a breaking point or breakthrough moment and need space to pause before your next move.

  • You want to reset your leadership model, life design, or strategic direction without the daily noise.

  • You crave a curated, high-touch experience that integrates strategy, healing, and embodied alignment.

 

Outcome: Renewal, clarity, and a personalized roadmap we'll help you actually implement the moment you return.


Timeline: 2–4 days, private or small-group, fully curated.

Sometimes you need to step away from the noise to hear yourself again.

“Insight without infrastructure collapses under pressure. Real transformation happens when identity, structure, and strategy meet” – Classie Watson

CASE STUDY SNAPSHOTS

Chrissy M.

Co-founder - Tech Firm

"At first, I didn’t know if we needed someone long-term. but working with Classie has been the most stabilizing decision we’ve made as a company. She didn’t just advise or give quick fixes — she walked with us and slowed us down, helping us restructure how our leadership team makes decisions, aligns priorities, and manages growth. She was there when new challenges came up, guiding us through tough leadership conversations and realigning our systems as we grew. Her team checked in, kept us accountable. For the first time, our business isn’t just surviving month to month. I feel confident we’re not just scaling numbers, but building something sustainable. A year in, our culture feels stronger, turnover has dropped, and I actually have the space to focus on vision again instead of constantly putting out fires. I'm excited for our second year plans!"

What We Achieved:

  • Restructured leadership systems — reduced turnover by 30% within 9 months.

  • Designed operational frameworks that scaled service delivery without overloading staff.

  • Created a 3-year capacity and cash flow model that supports $2M+ growth goals.

  • Freed CEO from day-to-day bottlenecks through delegation + aligned leadership.

  • Support is currently ongoing

FAQ

Can you actually help me scale and increase profit—or is this just “feel good” mindset work? " Yes—I help you scale, increase profit, refine business models and restructure operations. But unlike traditional consultants, I don’t chase growth at the expense of your well-being. However, traditional consulting piles on more tactics, hires, or funnels—often boosting numbers in the short term but burning out leaders and breaking culture in the long term. My approach is different: Align offers, pricing, and services → margins increase naturally. Redesign operations and team structure → so growth doesn’t depend on you. Rewire leadership and decision-making → profit grows without sacrificing peace. Scaling with me means profit becomes the byproduct of a business that actually works in alignment—for you, your team, and your clients. My clients don’t just see higher revenue; they build organizations that last: ✨ Sustainable (no crash-and-burn cycles) ✨ Resilient (able to handle market shifts) ✨ Profitable (simplified, high-value offers with healthier margins) When we rebuild your systems around your vision, refine your offers, strengthen your leadership, and fix operational bottlenecks, profit and scale happen naturally—and in ways you can sustain. That’s how we grow—with alignment, not exhaustion. "

How is your approach different from other top consultants? "Most consultants focus on external strategy, performance metrics - giving you quick fixes, building cookie cutter strategies on top of your dysfunction and dysregulation (fixing the symptom of the problem) without fixing the root causes because they ignore your capacity, culture, and nervous system. This method only works for the short term. Over time you realize, the same symptoms reappeared, same bottlenecks, challenges and more. But due to my background as a trauma-trained mental health therapist my work is deeper and trauma informed. This allows me to address your internal state as the leader and that of your leadership team—your emotional patterns, trauma responses, and nervous system. We don’t just repackage offers or add more tactics. That means I don’t just look at your numbers—I look at the patterns underneath them: how your leaders are making decisions, the dynamics shaping your culture, the systems creating stress instead of relief, and what's draining results - diagnosing and restructuring the root causes as the foundation for business growth. And then we rebuild the foundation: your leadership patterns, operational structure, identity loops, systems, and internal infrastructure to actually fit your lived reality. Scaling, profit, and growth come as byproducts of alignment, not at the expense of your peace which makes your business sustainable long term. That’s why my clients see lasting results, not band-aids fixes."

What results can I realistically expect? "Most leaders I work with notice a difference in the first 90 days — not because we rush, but because we finally slow down long enough to fix what’s been costing you time, money, and energy. Here’s what that’s looked like for clients: A $5M firm cut turnover by 30% and freed their CEO from daily bottlenecks. Leadership teams that used to drag out decisions now move faster and with less friction. Client delivery stopped leaking profit and started creating predictable cash flow. Leaders who came in burned out left with more clarity, more capacity, and more confidence in how they run both the business and their lives. The point isn’t just quick wins — it’s creating changes that still hold a year later, long after the “strategy high” most consultants leave you with has worn off."

Will this take too much time? I’m already stretched thin. "No, however it will feel different. In the beginning, it may feel slower — because we’re zooming out before we zoom in. But that’s the trade-off: instead of adding more to your plate, we’re actually taking weight off by addressing the root. Time is spent on: Diagnosing where you’re bleeding energy and money. Redesigning workflows and leadership rhythms so things run smoother. Integrating boundaries and systems that protect your capacity. We diagnose the real friction points and design the right structure - ensuring you’re working on the most efficient solutions first so you’re not wasting energy. While it may feel like a slower start, it actually accelerates results—because you’re carrying less pressure and working with clarity instead of chaos. Clients tell me the time they “spent” early on gave them more hours back in the long run — fewer fires, fewer bottlenecks, and a business they don’t have to babysit."

How soon will I see a return on this investment? "It depends on the pathway, but here’s what past clients have experienced: Within 90 days: clearer decision-making, reduced turnover, stabilized cash flow. Within 6 months: streamlined delivery, higher margins, leaders back in their zone of genius instead of firefighting. Long term: businesses that keep scaling without collapsing — and leaders who can finally breathe. The return isn’t just financial (though that happens fast). It’s also the confidence that your business can grow without taking you down with it."

What makes you the right person for this work? "I’m not the consultant who hands you a deck of slides and disappears. My background as a trauma-trained mental health therapist means I know how to look at what’s under the surface — the stress points, the leadership fractures, the decision patterns — and rebuild from the inside out. That’s why leaders who’ve “tried it all” tell me this is the first time the changes have actually stuck. They didn’t just walk away with strategies. They walked away with a business that finally feels aligned, sustainable, and built to last."

How do I know if I’m the right fit for your services? Whether you’re ready for a long-term partnership or just need a focused reset, there’s a pathway here. I work with high-capacity founders, CEOs, and leadership teams across industries — service-based companies, consultancies, and growth-stage businesses who feel the cracks in culture, leadership, or operations. If you’re scaling past $2M+ and need deep, ongoing counsel, the Strategic Advisory Partnership is built for you. If you’re earlier-stage ( 6 - 7 figures) or tackling a single bottleneck, project-based work or intensives may be the right fit. What matters most isn’t your revenue size — it’s your readiness to slow down, address what’s really under the surface, and build something that actually lasts."

What if my team resists change? "It’s a fair question — because most teams do resist change when it feels like another “consultant playbook” being forced on them. The difference here is how the process is built. We don’t hand down solutions from the top. We involve your leaders and teams in the process, making them part of the redesign instead of passive recipients. That means fewer blind spots, more buy-in, and a smoother transition. In fact, most clients tell me the process not only resolved the operational issues — it improved trust and communication inside the team. Change stops feeling like a threat and starts feeling like relief."

Most consulting builds systems that break people. We design systems that hold them.

Because real success isn’t just profitability—it’s sustainability.

The Intentional Design Method™ is the backbone of our work. It's our proprietary framework that blends trauma-informed psychology, neuroscience, and strategic operational systems into one framework.

 

Proprietary tools like the Emotional Habits & Behavior Assessment™ (EHBA™), our Business Benchmark Assessment™, and Leadership Identity Audits allow us to see what most consultants miss.

 

We don’t just create strategies. We diagnose the underlying causes at the root level - then build the structures that holds your vision, your leadership, and your people—so growth no longer costs you your peace or your profits.

You Don't Need Another Consultant

handing you more work. You need a partner who builds with you- helping you carry the weight of the vision, responsibility and decisions, so your leadership, your team, and your business finally feel aligned.

Because growth without alignment isn’t success.

It’s survival in disguise.

Sustainable change isn’t built through urgency. It’s built through clarity, commitment, and the courage to lead differently.

-Classie Watson

CLASSIE WATSON

COMPANY
GUIDES & RESOURCES
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Together, let's focus on intentionality and healing so that you can become who you most desire to be and live a life you love.

 Classie W.
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