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CW

INTENTIONAL LIFE AND BUSINESS DESIGN

FOUNDED BY CLASSIE WATSON

a trained mental health therapist, holding her Masters in Clinical Mental Health Counseling coupled with a rich decade of experience working in corporate business development, in 2019.

Through our work in mental health, building and transforming hundreds of businesses across the world with global clients in Africa, Canada and Europe, we help people like you take meaningful and intentional action towards becoming who you most desire to be, a person that is healthier, wealthier, wiser, that is both leading and living a most fulfilling life with a thriving organization.

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Growing up with humble beginnings, my life has always been fueled by an insatiable curiosity about the human experience and potential. I often pondered deep questions: What gives people a sense of purpose, fulfillment, and genuine success? How do we heal from our past traumas and overcome life’s hurdles? What makes some transcend limitations, while others remain stagnant?

These questions have not just been theoretical for me. I’ve navigated them both as a therapist and a client, guiding others through varied challenges – from trauma and grief to identity crises, relationships and self-esteem struggles. My professional journey has been equally diverse, from the therapy room to boardrooms and executive roles. I know firsthand the multifaceted challenges of the professional world – from the perspectives of an employee, executive, business owner, and even a branding and corporate business developer. My journey has spanned various roles, including hiring, training, leading teams, and shaping internal business infrastructures.

I recall a defining moment during my early career in door-to-door sales. On a rainy day, I became frustrated with my trainee's constant complaining and our lack of success, so I finally turned to him and asked him, 'Is it working? All of your complaining, has it stopped the rain or helped us make any sales?' This led to a pivotal shift in approach, and immediately, the results were evident. The next house we went to, he closed the sale. My experiences, whether in corporate boardrooms or as an entrepreneur and therapist, have taught me a vital lesson: Everything I've achieved has been through purposeful action, not happenstance. I’ve learned that we must balance fear by applying faith, seasoning every endeavor with intentionality. And to truly thrive in todays world we must seek daily healing through grace and compassion. And this requires a complete belief system change.

This journey of discovery, resilience, and transformation forms the bedrock of CW Intentional Life and Business Design. Here, we dedicate ourselves to understanding people, fostering emotional and mental resilience, and supporting each individual on their path to hope, healing, and success. My mission, born from a blend of personal and professional experiences, is to guide you in carving out a life and business pathway that’s not just successful but deeply fulfilling and intentionally yours.

 Classie W.

Our Vision

We envision a future at CW Intentional Life and Business Design where mental health and wellbeing are the cornerstone of both personal lives and organizational cultures. Our vision is to carve a path, pioneering a movement enriched by intentional healing, where every individual is empowered to design a life of deep meaning and satisfaction. Where we reshape the corporate landscape, advocating for workplaces that are bastions of equity, health, and positive culture. And fueled by compassionate leaders artfully guiding their teams and organizations toward sustained success and a healthier workplace culture.. We strive to be the architects of change, where personal transformation is not just a goal, but a reality for everyone who embarks on this journey with us. Our commitment is to this dual mission - nurturing individuals and organizations to thrive in an ecosystem of wellness, purpose, and equitable practices, paving the way for a healthier, more fulfilled society.

Our Values

Intentionality in Action

We believe in the power of purposeful and mindful action. Every service we provide, every piece of advice we give, is steeped in the commitment to intentional living and leadership.

Resilience and Growth

We are dedicated to fostering resilience, not just as a means to overcome challenges but as a pathway to personal and professional growth. Our goal is to help individuals and organizations emerge stronger and more adaptable from their experiences.

Innovation and Excellence

We are committed to continuous learning and innovation. Striving for excellence in our services, we embrace new ideas and methods that can better serve our clients and advance our field.

Empathy and Understanding

At the heart of our work lies a deep empathy for the human experience. We strive to understand and connect with each individual's unique journey, respecting their stories and challenges.

Comprehensive Well-Being

Our approach is comprehensive, recognizing the importance of integrating mental, emotional, and physical wellness. We advocate for a life and work culture where every aspect of well-being is nurtured and valued.

Equity and Inclusivity

Equity and inclusivity are at the forefront of our values. We endeavor to create environments — both in life and business — where all individuals feel valued, respected, and supported.

If you’d like more information about working with us, get in touch today.

Our Approach

At CW Intentional Life and Business Design, our approach is distinctively tailored to bridge the gap between aspirational goals and practical realities, both in personal lives and in the business world.

Intentional Business Design

In the realm of business, we recognize the critical need for a mental health-conscious approach. Our intentional business design goes beyond conventional strategies, focusing on developing organizational infrastructures, policies, and cultures that prioritize the well-being of every team member. We work with you to build a business environment that is not only successful in its operations but also thrives as a space of health, equity, and positive growth.

Intentional Life Design

Life is an intricate tapestry of choices and experiences, and our life design consulting is dedicated to helping you weave a masterpiece. We blend insights from psychology with strategic life planning to guide you in creating a life that resonates with your deepest values and aspirations. Our approach is not about adhering to a one-size-fits-all solution, but about crafting a personalized life design path that brings balance, purpose, and joy.

Testimonials

Hear from our clients – individuals who have found their paths to personal growth and executives who have transformed their organizations into bastions of mental wellness and productivity. Their stories are a testament to the transformative power of our approach.

It reshaped my worldview...This wasn't just training; it was profound.

The executive leadership development at CW is a masterclass in leading with integrity and empathy. It reshaped my worldview, not just as a leader but as a person. Our team's cohesion and productivity have soared, and the ripple effects on our company culture have been profound. This wasn't just training; it was a profound awakening.

Richard K., Inspired CEO

Our Impact

Through our dedicated work, we've seen remarkable changes:

Overall Client Improvement Rate

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Work-Life Balance Satisfaction

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Organizational Employee Engagement Score Increase

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Leadership Effectiveness Index Growth

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93% of our clients experience a marked improvement in their overall well-being and professional performance after our sessions.

Our life design consulting has led to an 80% increase in clients reporting a better work-life balance and overall life satisfaction.

Organizations working with us report a 74% increase in employee engagement scores post-implementation of our business design strategies.

After our executive leadership development programs, there's a notable 70% increase in leadership effectiveness scores among participating executives within the first 3 months.

Get in Touch.
Start Your Transformation Today!

Dallas, TX

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